New York MetroStars

The full badge has six stars—for the five boroughs of New York plus New Jersey. The alternative logo only has two stars, one each for New York and New Jersey.

Approach

I used the stripes from the original kit, but I also wanted to upgrade the brand from the original MLS 1.0.

To give a nod to Massimo Vignelli’s classic subway branding system that still defines the city, I used a Helvetica-adjacent sans serif font and then deviated from that a bit by using a heavier weight.

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