Primary Tools

Adobe CC


Logo Design
Brand Identity
Visual Design
Art Direction
Creative Direction
User Interface
User Experience
Cactus Gardening
Sourdough Baking

Select Clients

Royal Caribbean
Intercontinental Hotels
Wells Fargo
Government of Switzerland
US Embassy Luxembourg
Tanteo Tequila

I’m Paul Gernetzke, a multi-disciplinary designer and art director based in the Los Angeles area. I enjoy working on brand identity and digital design projects.

Let’s work together 

I’m a ⚽️-obsessed designer who cares about social issues, enjoys the process of discovery, the outdoors, and sourdough baking.

I started my career at a design agency in California before I was relocated to New York. I was part of a small team that worked on high profile branding and environmental design projects for Coca-Cola. In 2010, I left to make freelancing my full-time job.

Over a decade later, I’ve worked with small businesses, startups, VCs and Fortune 500 companies on projects that span traditional and digital media via wi-fi connections all over the world.

I’m currently operating my own remote-based freelance studio and living in the Los Angeles area.

You can read about my design process and what I love about remote work in this conversation that I had with

*All of the work (including all concepting, design, mock-ups, direction, writing, and development) displayed on this site is my own, including the site itself which I designed and developed for WordPress without the use of templates.



New York – London – Austin – Los Angeles

Global Art & Design Project

New York – South Africa

Dedica Group

Irvine – Brooklyn
Tweets Email