Primary Tools

Adobe CC
Sketch
Spotify
Books

Skills

Logo Design
Brand Identity
Visual Design
Art Direction
HTML + CSS
User Interface
User Experience
Cactus Gardening
Sourdough Baking

Select Clients

Coca-Cola
Royal Caribbean
Intercontinental Hotels
EMI Records
Wells Fargo
Government of Switzerland
US Embassy Luxembourg
Tanteo Tequila

I’m Paul Gernetzke, a multi-disciplinary designer and art director based in the Los Angeles area. I enjoy working on brand identity and digital design projects.

Let’s work together 

I’m a soccer-obsessed salsa and mezcal enthusiast who cares about social and cultural issues, enjoys the process of discovery, mountain hikes, and baking sourdough bread.

I started my career at a design agency in California before I was relocated to New York. I was part of a small team that worked on high profile branding and environmental design projects for Coca-Cola. In 2010, I left to make freelancing my full-time job.

Almost a decade later, I’ve worked with small businesses, startups, VCs and Fortune 500 companies on projects that span traditional and digital media via wi-fi connections all over the world.

I’m currently operating my own remote-based freelance studio and living in the Los Angeles area.

You can read about my design process and what I love about remote work in this conversation that I had with designremotely.co.


*All of the work (including all concepting, design, mock-ups, direction, writing, and development) displayed on this site is my own, including the site itself which I designed and developed for WordPress without the use of templates.

Timeline

Loka Design Co

New York – London – Austin – Los Angeles
2010–

Global Art & Design Project

New York – South Africa
2010–2018

Dedica Group

Irvine – Brooklyn
2007–2010
Tweets Email